10X Mentor Book Review: Is Grant Cardone’s 10X Life Right for You?

My first introduction to Grant Cardone was his book The 10X Rule last year. My main takeaway from that book, after more than a year, was that anything you want to achieve is 10x harder than you think and you will have to invest 10x the effort to achieve it. I like that framing because it feels true to life. My other takeaway was to think 10X bigger, because even if you don’t reach your 10x goals, you will go much farther than just having 2x goals.

That is my long way of setting up my thinking when I came across The 10X Mentor. I thought it would be a good refresher of Cardone’s The 10X Rule book, and I am always looking for mentorship to build my skills and push me to go farther.

Grant Cardone wants to be your 10X mentor. I read the audiobook, which Cardone narrates himself.

Quick Audiobook Review: Cardone is a good speaker. I like his narration and the power he puts into his words. Even if you don’t like his message, you have to appreciate his speaking skills.

The 10X Mentor distills his philosophy into a fast, directive playbook: decide bigger goals, take disproportionate action, and build systems that make sustained intensity possible. Here are the core lessons.

The 10X Commitment

The book opens by insisting that success starts with a binary choice: commit or quit. For Cardone, commitment isn’t a feeling; it’s the active removal of all your exit ramps. This decision immediately points you toward “10X” goals that exceed default expectations and reveals a costly truth: most people drastically underestimate the effort, time, and volume required. Cardone’s solution is to overshoot on purpose and match your outsized goal with outsized activity.

Cure Your Obscurity

Part of committing is becoming visible to the people who can help you. Cardone treats obscurity as a business-ending risk. His prescription is aggressive visibility: publish frequently, contact people directly, and show up where attention already gathers. This visibility is then reinforced by your narrative, you must define the promise, proof, and mission that others will repeat about you. In this model, your reputation is an asset you manufacture through consistency.

Build 10X Wealth (with Leverage)

Cardone focuses on shifting from high activity to durable economics. He argues for multiple, complementary income streams to reduce fragility and is a big advocate for owning assets that provide cash flow. He likes getting paid every month and believes that is a big motivator.

One of the reasons he likes these types of assets (specifically real estate) is because you can use leverage to buy them. He is a big believer in using other people’s money to buy properties that have rental income. In his words, rents will always go up, so as the property owner, you just have to wait.

Audit Your Assets and Liabilities

Cardone applies the concept of assets and liabilities to everything, even the people you surround yourself with. He suggests you perform a periodic review and itemize these two columns, as things can switch from one to the other. This feeds into his core idea of getting rid of friction, removing low-value commitments, and reclaiming your bandwidth for 10X work.

Give Back

Finally, part of Cardone’s mentorship is to give back. He argues that by closing the loop and contributing your knowledge and capital, it will come back to you 10x.

My Final Thoughts

I appreciate Cardone’s style even if I don’t fully buy into his exact methodology of how to execute a 10x lifestyle. I love my work, but my goal is to focus on sustainability of high output. And that requires me to spend time with my family, take strategic breaks, and have fun. I want to give my brain and body a rest from time to time.

How about you? Do you want to live a 10x lifestyle? Let me know in the comments below.